![]() Promote the Event with Facebook Adsįacebook Ads has some new event promotion features that I was really excited to see. This will help the event gain traction a little quicker by inspiring that FOMO, boosting event attendance in the long run. Invite friends, family, and colleagues to say they’re attending the event before you dive headfirst into advertising it. So, you don’t want your Facebook event to look dead when you start promoting it. Social proof is a big example of this: People care more about your content if other users interacted with it because it signals that this is something worth engaging with. So, this sometimes requires brands to focus more on the advertising side, making transparency more of an illusion. There’s an enormous amount of irony in social media: Users crave authentic and transparent content from brands but are also only likely to pay attention (or even see it) if other users are already paying attention. ![]() Invite Friends Before Promoting It Outright Tell them where to find out and how to get there, if you can’t link it outright. Whichever hashtags you use (and don’t forget, you can now use hashtag stickers!), make sure that you direct users straight to your Facebook event page for more information. And for Twitter and Instagram, hashtags are key.Ī lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events.Įvery time one of my local clients has a grand opening, I make sure to use a combination of #grandopening #localevent and a location-specific hashtag (like #Dallas or #iloveAtlanta).īusiness conferences and webinars could use hashtags like #businessnetworking to help land themselves in front of the right target audience. ![]() Use Event Hashtags on Instagram and TwitterĬross-promoting your event on other platforms is always a good move some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. This tattoo parlor regularly posted to the event page for their grand opening to keep the event feeling alive and engaging.ģ. The latter will help increase engagement on the event, keeping people invested in it.Īs people engage with content on your event’s page, this may also show up in newsfeeds of their friends, increasing the visibility of your event even further. The former helps send your followers to the event so they don’t miss it. You should post about your event regularly, sharing updates of the event to your main Page while linking back to it and posting new updates to the actual event page, too. (Either of these can drive up attendance significantly in certain audiences.) 2. Make sure you check “kid-friendly” or “free admission” if either applies. This means considering keywords that users may type into a search bar-just as you’d optimize any page on your website-and placing keywords in your description.Īlso, choose the relevant category and Facebook-selected keywords to increase the likelihood that your event will be shown to the right audience. When you create your Facebook event, you should optimize it to ensure maximized visibility. ![]() Run Retargeting Campaigns with New Event Custom Audiencesġ.Invite Friends Before Promoting It Outright.Use Event Hashtags on Twitter and Instagram.How to Increase Your Facebook Event Attendance ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |